Ever feel like everyone else around you is lucky and good things are happening to them but not you? You might think that at the surface until you learn what I share in this post about how to become luckier in life and business. It might be more in your hands than you think.
Facebook Live Tips Free Training
There’s SO much you can do with Facebook Live Stream, because it’s available now both on your Facebook personal page and Facebook Fanpage. You get to choose where you want use it. But it’s by far one of the BEST ways to engage with your audience, because they get to see you LIVE. It’s a great way to start building that know, like, and trust factor. Especially if a majority of your audience is already on Facebook.
Right now Facebook Live Stream is very similar to Periscope, but it just makes sense to go live on Facebook if your entire audience is there. I’m not saying that Periscope is dead. It’s not. But it takes time to build a following there. So if you’ve been doing this on Facebook, DO Facebook broadcasts. They definitely get more attention than even regular Facebook videos.
If you are looking for a free training on Facebook Live that can give you a deeper understanding some technical things about Facebook Live Stream and how to get more engagement through it, you can Access the Free Training Here.
How to Become Luckier in Life and Business
What is Luck?
What is luck in the first place? Luck is something that happens by complete chance. There is no skill involved.
Day to Day Examples of Luck
So if you go out and win the lottery that is by chance because there is a specific percentage or odds that you will win. There is no skill necessarily involved in winning the lottery.
Another example of luck is the idea of being in the right place at the right time. For example, what if I happened to run into Gary Vaynerchuk at the airport today and he showed up on my live video or tweeted me and got me a ton of followers? As insanely cool as that would be, it would just be luck that I was in the right place at the right time. It was just complete chance.
The thing about luck is that you can’t really change it. You can’t change the odds. There is a specific percent chance that you will win the lottery. The only way to actually improve your luck and become “luckier” is to increase your opportunities to allow luck to happen to you more often.
If you talk about the lottery and you buy 10 tickets instead of 1, what did you do? Did you change the odds? No, you just gave yourself more opportunities to win.
How Luck Applies to Your Business
So how does this apply to business? Well you want to always be thinking about how you can increase your opportunities to win or to have luck happen to you. Maybe this is in the form of new customers, business partners, or selling a service.
If you and I are both in the same business and I choose to go live on Facebook every day, 365 times a year, as compared to possibly you who only goes live once a year, I have 365X more of a chance that someone who is looking for our product or opportunity will find me? But I know that’s not you, because you are going live on Facebook all the time as well 😉
Although luck is great, unfortunately it’s only going to get you so far. It’s going to be skill that is going to make up the difference and push you over the finish line.
If you are doing a Facebook lives as part of your marketing plan, you need skills around calls to action or content marketing. If you show up every day, that’s great you have a higher percent chance that somebody will see it, but if you don’t know how to use a call to action, how to get them to your capture page, how to prospect, how to talk to people on the phone, or how to close, then your chances of being successful are still really low even though you got lucky enough for them to find your video in the first place.
So that’s my message in today’s post. Figure out how you can increase the number of opportunities for great things to happen within your business but then also remember that it comes down to skill and you need to be working on those every day to really drive results in your business.
Prefer to catch the replay of this training where I also share some other examples of where I’ve improved my chances of luck happening? Watch the full video below.
If you are looking for ways to generate more content around your specific business so that you can have more people finding you, I recently put together a free webinar around how to create content for your specific company or product. So be sure to grab it here as well as a free 15 minute strategy sessions it’s gone.
More Training For You:
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