Have you thought about starting a Facebook Fanpage for your Network Marketing Business? Check out the 3 reasons I have for why doing this is not a great idea. However, there are some scenarios on when it absolutely makes sense. So check out the video for more details.
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There’s SO much you can do with Facebook Live Stream, because it’s available now both on your Facebook personal page and Facebook Fanpage. You get to choose where you want use it. But it’s by far one of the BEST ways to engage with your audience, because they get to see you LIVE. It’s a great way to start building that know, like, and trust factor. Especially if a majority of your audience is already on Facebook.
Right now Facebook Live Stream is very similar to Periscope, but it just makes sense to go live on Facebook if your entire audience is there. I’m not saying that Periscope is dead. It’s not. But it takes time to build a following there. So if you’ve been doing this on Facebook, DO Facebook broadcasts. They definitely get more attention than even regular Facebook videos.
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3 REASONS TO SAY NO TO A FACEBOOK FANPAGE FOR YOUR NETWORK MARKETING BUSINESS
1. It doesn’t brand YOU
You’ve probably heard the saying that people don’t buy products, they buy from people. They buy from people they LIKE, KNOW, TRUST and want to work with. That being said a Facebook Fanpage specifically for your network marketing product or company doesn’t brand YOU, rather it brands your network marketing company. Now if you are branding yourself as a leader in the industry and providing VALUABLE information to your audience, then absolutely a Facebook Fanpage may make sense. If you are looking to brand yourself and get more leads online without spamming your friends on Facebook (I know, I’ve done it too), check out this training platform.
2. Doesn’t create curiosity
You want people to be curious about what it is that you are doing so that they reach out to you to find out. It’s like you don’t want to spoil the end of a movie. So for example, say you are with a health and wellness company post a picture of a smoothie on Facebook and talks about how your networking marketing product is so awesome. You probably aren’t going to get a look of interaction with your post. This is the same as if you had a Facebook Fanpage specifically for your Network Marketing product or business. As soon as you invite someone to “like” your Facebook page, they will already know you are trying to sell them on your product.
However, if you were to post a picture of a smoothie and the benefits of it (without mentioning your network marketing product), people who are interested in getting that same result (losing weight or getting healthier) would be more inclined to comment on your post or reach out to you and find out what the product is that you are using. Just be sure to include a call to action and tell them to reach out to you if they are curious about your favorite product. So this would be the same as if you had a Facebook Fanpage branding you as a health and wellness expert (but not specifically for your network marketing product). Then it creates curiosity. See the difference?
3. Doesn’t give a lot of visibility
Unless you are willing to invest a lot of money to boost your posts and ads, your Facebook Fanpage isn’t going to get a lot of visibility due to the Facebook algorithms. People go on Facebook to connect with people and not to buy products…and Facebook knows this. So they won’t put your Facebook ads and business posts in front of your audience because they know their users don’t want to be sold on products. So unless you have thousands of followers, I wouldn’t recommend a Facebook Fanpage for your Network Marketing business or product (specifically) unless you are looking to brand yourself such as is taught with this training system.
As discussed above, in some circumstances, a Facebook Facebook Fanpage makes sense for your business such as when you are branding yourself as an authority online. So check out the video to see if a Facebook Fanpage should be used for your business.
If you are just getting with promoting your network marketing business online, I hope you found this helpful. The most important takeaway here is that you need to understand what your overall goals are for your business. Is it just to make a little extra money, do you just want to sell your network marketing product, or do you want to become a leader in the industry and build a large team?
What else do you think is important to consider before starting a Facebook Fanpage? Feel free to share your thoughts in the comments below.
More Training For You:
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“I help online female entrepreneurs and network marketers create a successful brand online using social media & blogging around their full time jobs.”
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